To celebrate its 15 years of existence, Google has decided to hit hard. The Mountain View company, like to kick, formalized the redesign powerful algorithm which powers its search engine. An announcement of weight, as the California firm blows hot and cold in the world of internet search. In the United States, for example Google monopolizes nearly 67% of requests. Each adjustment of the algorithm is therefore of paramount importance for both web users, and for companies who want to maximize their presence and ranking in search results of Google.
Deployed there already a month ago, says Google (90% of Google queries are depository receipts), this new engine, called Hummingbird, aims to align the algorithm uses the search engine and aims to better reflect Internet users with complex queries by exploiting the mechanisms of natural language. Completed and the heavy queries combining keywords and Boolean. Now, Google says, users can simply ask a question, Google should know how to respond. Like hiring a conversion with the machine in short. The engine should expand its research and not solely to documents or simple words. But also associate a real sense, as shown in the specialized Internet Site Search Engine Land . Hummingbird also take better account of each word in the sentence or question to be more precise in its results.
Would it be a first step towards the generalization of some semantic concepts, such as might think Tim Berners-Lee? Google had already advanced in this field. If one recalls the acquisition of Metaweb in 2010, a company specializing in the integration of semantic data, launching the technology Knowledge Graph seemed initiate a first key shift in Google’s strategy. The Knowledge Graph, these are records that appear to the right of the results when performing queries on a place or a person, for example. The idea is to complement the results of some answers piochées in third knowledge bases, such as Wikipedia, for example. With Hummingbird, it seems that Google is now introducing direct interactions of this type with the engine found in substance Daniel Mayer, director of marketing Temis company specializing in the semantic enrichment of content. “We note, in fact, references to related approaches to named entity extraction. One can imagine that Google has the means to recognize expressions, “he says, although today, no detailed information has actually filtered.
Finally, a question remains. The key change in the Google algorithm he will have direct consequences on valuable SEO rules that give today’s Web, and are key in trade policies and web marketing business? If today the redesign, which we recall, it was initiated a month ago, does not seem to have arisen on the Web, we still remember the migration Panda – which was a partial update of the engine. Some sites online sales and price comparison found themselves downgraded in the search results.