Effective campaigns with Adwords is a mixture of art and science.
Perhaps some of the ideas presented may seem fairly obvious to managers adwords campaigns. But the aim of the article is not new ideas, but to deepen the concept of what is adwords management. Mainly if a creative approach is better or worse than a scientific approach.
To start with Google AdWords interface, with so many options, it seems rather science. For example, tools like adwords editor provide ample information, so that adwords professionals, we can make decisions based on real data, scientifically, not assumptions. This is achieved by optimizing PPC campaigns. The information is given in different forms such as charts, graphs, lists and tables. In the end, all this information must be analyzed from a scientific perspective to make the right decisions.
adwords management, seen from that point of view, can be considered a science. It is work that is based on statistics and mathematics.
adword Many managers may find the following familiar scenario:
Monday, August in the morning, turn on the computer. The cafe is near the keyboard and want to try it though, prefer to throw before the data out of our campaigns, especially, changes in conversion rates Have they improved after the latest changes? Whatever the result, is the product of a series of methodical actions based on experience. No creativity, if I do this action, the results should be these.
Either way, there is a very important factor that can not be understood from a mathematical standpoint. The results are not entirely predictable when it comes to the most important factor in Google Adwords campaigns. It is the factor which focuses all PPC campaign.
What is that factor? Undoubtedly, the user.
internet user is the goal of any PPC campaign. A successful outcome will be achieved when the user does something we want to do. As contact with the client (the destination site), give your email, download a video or buy any product or service.
The problem is that the internet user is governed human behavior, something unpredictable. So adwords management is a part of intuition, creativity and even tenderness. What are the words that appeal more to the user? What makes you click on the ad? Looking benefits or benefits?
These responses are obtained only through testing, experience it more pleasing to the user. It is a part of the pay per click campaigns with the experience, just learning, but only approximately.
In short, science is based on AdWords campaigns, can be learned, but not the art of persuasion is behind it. That part must be tested and experienced.
What does a manager adwords better than another? It is the experience of how persuade. Is creativity, intuition of what will work and what will not. This is the art of Google Adwords, is based on something that can not be taught. Who have this quality will always be u step ahead of the other managers adwords. no need to try too many ads, use many more keywords. You know, much about what is going to operate as optimally as possible.
adwords management is a daily routine, performed with steps based on science, but the human element could not be predicted and what sells is persuasion, not mathematics.
Our interest is to popularize adwords because it is a very effective way to advertise online and find customers. You can learn more on adwords agency. Or access adwords course to discover the tricks of google adwords.