As many of you know the world of SEO changed drastically with the coming into operation of Google Panda, Google’s algorithm are looking for new techniques to avoid any possible positioning based websites duplicate content, low quality content, pages with poorly designed or that their only function is to grow from links.
is for this reason that when positioning our website we must consider this new Google operating when assessing our website. One of the key measures to achieve this is to get an increase in time spent visitors of our websites displaying our content. Until now it was very common to find us well positioned with poor content and not incited short reading because all I was getting was “feed” for Google to come up our assessment.
input Google Panda this seriously hampers as the new algorithm introduces new measures to detect the contents without interest to the visitor. To accomplish this have used heavily in the introduction as a benchmark of social networks ( Facebook, Twitter and Google + ) to serve as social metrics. Google already appreciated this in a while, but now it becomes much more important to have a presence on social networks, as currently have no presence in these networks and not receive visits and “likes” will lose a lot of value from Google.
Another measure is to consider the design of a more functional way. Before that Google could “understand” the page was well enough and the proof are lots of sites with a simple and aesthetically careless, but accessible from your code to Google, which will have allowed good assessment by Google. In fact we should also be careful about the placement of advertising may have on our pages, since it is important that this is an orderly and that no barriers visitors.
Considering the main changes brought Google Panda , from ojoenlared we tell some steps to improve our site by undertaking new techniques that are based on the integration of social networks, have a care and functional design and provide rich content to invite visitors to continue on page longer.
Some of the steps we can take, is forget publishing content without interest , you can choose from as videos embedded resources to force the display of the same from the website. This will make for the duration of the video on the web visitor stay longer. Of course, opting for quality written content is equally valid because we have to be clear is not so outstanding as before by direct assessment by Google but the social value our , which directly or indirectly is what affects us most valuation level.
As mentioned a key point is the presence social networks and overall social tools that make use of the Google Panda. One is the “+1″ for Google we can incorporate into our content in the same way that Facebook and Twitter buttons so that our visitors can share and value our content. Of course we must also allow for the inclusion of comments as far as possible and generally any function that allows users to interact and be part of the site.
Google Panda will continue to advance and expand its capacity, but it seems clear the trend toward social value. In ojoenlared we monitor this almost every month since Google Panda receives a review, so it is certain that in the coming months we will continue seeing and experiencing new changes in Google.